Book Fair Promotion Ideas
And with the advent of technology, you can even use multiple social media platforms simultaneously. But before signing up and flooding everyone’s feeds with your posts about your book, you may want to create a strategy or plot your marketing plans so you could keep up and monitor your social media activities https://generoustroopers.com.
If you’re curious more about how hashtags work, All Hashtag and Ritetag will be a great hashtag companion in generating top hashtag suggestions to activate your online engagement and social media advertising.
The key advantage of sharing other people’s content is that it adds diversity to your platforms and creates traffic between your author blog and that of other writers. Also, if there are fans of the same people you look up to and they found your post about them, there will likely be more people that will check your post and may see your own book.
Instagram Book Promotion Ideas
On Instagram, you can post pictures or multiple slides of pictures (carousel). When you set your account to public, both users who follow you and ones who don’t can see your photos. In your posts, aim to either (A) directly promote your book or author brand or (B) allow your readers to get to know you more. Here’s more information regarding each motivation:
Piggybacking on a hashtag promoted by others may come across as rude. Be sure to explore existing Instagram posts tagged with the hashtags you are interested in to make sure you are not stepping into someone else’s territory.
To boost an Instagram post means to promote it with paid advertising, increasing its reach and visibility to a wider audience beyond your existing followers. You might try spending $15 to boost a post and see what comes of it. One effective strategy is boosting a post that contains a lead magnet, which can increase the number of subscribers to your author email list. Note that boosting posts isn’t a mandatory strategy to increase followers and engagement, but it can be a helpful promotional tool if you have a marketing budget.
On Instagram, you can post pictures or multiple slides of pictures (carousel). When you set your account to public, both users who follow you and ones who don’t can see your photos. In your posts, aim to either (A) directly promote your book or author brand or (B) allow your readers to get to know you more. Here’s more information regarding each motivation:
Piggybacking on a hashtag promoted by others may come across as rude. Be sure to explore existing Instagram posts tagged with the hashtags you are interested in to make sure you are not stepping into someone else’s territory.
Book Promotion Ideas for Libraries
Publishers understand the psychological impact of a good book cover. They spend a ton of money and research to pick the most engaging cover. We can use that to our advantage when we promote collection items.
For instance, if you are running your library’s drive-thru window and a patron comes to pick up their hold on a memoir by a rock star, you can encourage them to log onto your library’s website to listen to that musician’s streaming music.
Media outreach and publicity campaigns offer a systematic approach to gaining valuable media coverage. This traditional PR method involves crafting press releases, assembling media kits, conducting journalist outreach, and executing strategic publicity campaigns. The primary goal is to secure interviews, features, and reviews in various media outlets, including newspapers, magazines, radio, and television. This can significantly boost your book’s visibility and credibility.
